| Type | Private |
|---|---|
| Industry | Computer software |
| Founded | United States |
| Headquarters | New York, New York Seattle Copenhagen, Denmark |
| Website | www.playon.tv |
MediaMall Technologies, Inc. (abbreviated MediaMall or MMT) is an American software company based in New York, Seattle and Copenhagen. MediaMall develops software that enables networked entertainment devices, such as networked HDTV's, networked set-top-boxes and DMA's, and networked game consoles, to view Internet-based content on the TV. The technology uses a Windows XP, Windows Vista, or Windows 7 PC on a user's home network to stream on-demand video, audio, and image content from the Internet, and then channel it to embedded client software on the networked device. MediaMall develops and provides both the embedded client-side software as well as the PC server-side software that streams media.
The MediaMall software solution was a primary technical component used by the active-TV technology consortium of device vendors, content providers, and software companies, all of which were collaborating to bring online content to network entertainment devices, courtesy of a networked PC. The AMD Live! Active TV initiative incorporated MediaMall as a core technical component of its solution.
In October 2007, the first product incorporating MediaMall software was brought to market[1], as a firmware upgrade to the existing D-Link DSM-520 MediaLounge product.
In August 2008, MediaMall launched PlayOn, a PC-based consumer software product, that acts as a digital media server to DLNA compliant game consoles, televisions, and set-top boxes, such as the PlayStation 3, Xbox 360, and Nintendo Wii, to watch on a television Internet-based videos from content providers such as Hulu, CBS, ESPN, Netflix, CNN, and YouTube.